Redefining Good, Better, Best
SmartPak Blanket Redesign
The SmartPak Blanket redesign was an opportunity to rethink the assortment from the inside out. The goal was to create a clearer Good, Better, Best product strategy that gave customers meaningful reasons to move up the line, through materials, features, construction, and price. It was also an opportunity to reestablish branding and color aesthetic and consistency, as well as streamline the trims and materials from a manufacturing perspective.
GOODClassic
- Body Fabric: 600D Poly
- Colors: 2 Core, 1 Fashion
- Binding: 38mm
- Waterproofing: >3,000mm
- Sizes: 51″-87″
- Fits: Regular
- Front Chest: Buckles
- Hood Option: No
- Layering System: No
BETTERDeluxe
- Body Fabric: 1200D Poly
- Colors: 4 Core
- Binding: 38mm
- Waterproofing: >3,000mm
- Sizes: 51″-87″
- Fits: Regular, Stock, Oversize
- Front Chest: Quick Clips
- Hood Option:Yes
- Layering System: Yes
BESTUltimate
- Body Fabric: 1680D Nylon
- Colors: 4 Core
- Binding: 45mm
- Waterproofing: >15,000mm
- Sizes: 51″-87″
- Fits: Regular
- Front Chest: Quick Clips
- Hood Option: Yes
- Layering System: Yes
Classic
Reliable protection, unbeatable value.
The Classic redesign focused on making every feature intentional. By evaluating materials, construction, fit, hardware, and price against customer needs and competitive offerings, I refined the blanket to deliver reliable performance without unnecessary complexity.
The result is a streamlined, recognizable product with thoughtful updates, including improved shaping, a refined tail flap, simplified construction, updated branding, and more functional front chest buckles. Designed to give customers the protection they need at a price that makes sense.
Deluxe
Elevating performance through thoughtful construction.
The Deluxe redesign focused on adding meaningful features and construction details that justify the step up from the Classic. An improved fit and silhouette, extra roomy shoulder gusset, refined tail flap construction, reflective detailing, and upgraded closures create a more functional, durable blanket.
The addition of a neck rug attachment and different fit styles, further expands versatility, while thoughtful hardware placement and construction keep the overall design clean and easy to use. The result is a premium everyday blanket that delivers more performance without a premium pricetag.
Ultimate
The ultimate in protection and durability
The Ultimate was designed around one goal: build a blanket that customers can rely on for years, not seasons. Every component was evaluated through the lens of durability, weather protection, and long-term value, from the strongest available fabric and highest waterproofing to reinforced construction and premium hardware.
With a 10-year warranty, the Ultimate completes the good, better, best strategy by giving customers a clear premium option where maximum protection and longevity justify the investment.
