About Me

do it with passion or not at all

I strongly believe that the best work comes from being passionate about what you’re doing, passionate about how you do it, or if you’re lucky enough, both.

Hi! I’m Al, the hobby gal. I’m a soft goods product designer and developer with a graphic design foundation. I’m passionate about thoughtful, performance-driven products that balance innovation, function, and aesthetic.

I’m a lifelong equestrian, but after losing my heart horse, I found myself looking for some new hobbies and revisiting some old ones. What started as a difficult chapter, became an opportunity to say “yes” to every adventure and deep dive on the gear to help me do it.

My work is rooted in research, collaboration and a deep understanding of how products are actually used. I’m especially drawn to the active and outdoor industries, where technical design meets real-world demands.