SmartPak S/S 25 Color

For SmartPak’s SS25 collection, I led the seasonal vision from initial inspiration through final color and pattern execution. The process began with trend and lifestyle research, translated into mood boards and a color direction that worked across both horse and rider categories. I developed the seasonal palette and created custom pattern artwork designed to bring energy, cohesion and a recognizable point of view to the collection. The result was a complete seasonal story that connected products across categories while balancing performance, personality and meeting the needs of the equestrian industry.