SmartTherapy

The SmartTherapy logo was designed to establish a cohesive visual identity for SmartPak’s private-label line of therapeutic equine products. The SmartTherapy line features products for the horses body (blankets, boots, saddle pads) that utilize far infrared (FIR) fabrics for increased circulation and a therapeutic effect. The products are designed with mesh inserts and breathable fabrics to prevent over heating for all year round use.

The mark combines a clean, modern aesthetic with subtle visual cues that communicate airflow, blood flow, and a balance of warm and cool. The result is a professional and approachable identity designed to feel credible within the equine health and wellness space while remaining recognizable across a range of products and packaging.