SmartTherapy Logo

The goal was to design a logo for a private label brand called SmartTherapy. The SmartTherapy line is products for the horses body (blankets, boots, saddle pads) that feature FIR fabrics for increased circulation and a therapeutic effect. The products were also designed with mesh inserts and breathable fabrics to prevent over heating. The concept I wanted to illustrate with the logo was that of airflow, blood flow, and a balance of warm and cool.